Bend Tourism Updates Newsletter

May 2010 - Bend Tourism Updates

May 2010 - Bend Tourism Updates

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The Bend Buzz - Visit Bend News & Deals
What's New
Summer Advertising Campaign
USA Cycling National Championships
National Beard & Moustache Championships
Group Updates
June Board Meeting
February & March TRT Collections
2010/11 Visitor Guide


We've extended the deadline to May 30, 2010. You still have a few more weeks to reserve your ad space in the upcoming Visitor Guide for Bend. Ads start at $195!

>> Download the Media Kit & Order Form Here

Contact Lynnette at Lynnette@visitbend.com or 541.382.8048 with any questions.

Marketing Updates

Social Media
Visit Bend's targeted Facebook ad campaign has resulted in nearly 4 million impressions and over 1,000 visits to VisitBend.com.

Twisit Bend's Twitter following has increased to nearly 2,000 followers. Send us your specials and promotions so we can tweet them to the masses!
>> Twisit Bend on Twitter

Social Media Promotion
Visit Bend teamed up with Trazzler.com to promote a Bend writing contest encouraging vistors and locals to send in stories of their Bend adventures. Trazzler.com will promote the contest to their 1 million plus Twitter followers worldwide, showcase the contest in their email blasts to over 50,000 subscribers, and push the contest via their social media outlets.

>> View the Bend Writing Contest Here

Summer TV
Visit Bend's two new TV commercials promoting Bend will start airing on the Comcast cable network throughout the 1-5 corridor in Oregon and in Seattle, Washington, on May 17th and continue through mid-September and will play 1,512 times. Visit Bend is always looking for ways to get our destination in front of potential visitors, so Comcast cable will be airing 200-400 additional promotional spots driving viewers to watch the Bend destination video for a chance to win a vacation in Bend. In addition, Visit Bend will also be running 750 bonus TV spots promoting the Bend Summer Concert series and BendFilm.

>> View the TV Commercials Here

Visit Bend will be promoting Bend in the Endless Summer promotion across the Entercom family of Portland radio stations, including 94/7 FM, 97.1 Charlie, 105.1 The Buzz, 99.5 The Wolf and 1080 AM The Fan ESPN Sports. The radio spots are also tied into an online campaign enticing people to find out more about Bend and enter to win a grand prize vacation package.

Print Ads
Visit Bend ran a full-page ad in Travel Oregon's Official Visitor Guide that debuted this week. The publication is distributed both nationally and internationally with a circulation of 350,000 copies.

Online Marketing
Visit Bend is promoting Bend across the Travel Oregon website with targeted banner ads. Travel Oregon has over 1.6 million unique visits and more than 8 million pages viewed annually. In addition, Visit Bend is advertising in the new all digital magazine produced by Travel Oregon.

Visit Bend's summer banner ad campaign on Comcast.net will begin running in Oregon and Seattle. The ads will promote A Bend Adventure contest during the summer months in conjunction with the TV campaign.

VisitBend.com Updates
A total of 57,370 individuals visited visitbend.com in March and April. VisitBend.com's website visits were up 28% over April 2009 and up 31% over March 2009.

New Website Features
Have you noticed the new online event calendar? Or, the enhanced video and photo galleries at VisitBend.com? This was part of a new platform launch that enables Visit Bend to add more interactive functions to its website. Look for new features over the coming year.

>> View the online event calendar
>> View the photo gallery
>> View the video gallery

The Bend Buzz Blog
Visit Bend recently launched the Bend Buzz Blog, which features at least 2 posts per week on everything from community festivals and events to activities and dining.

>> View the Bend Buzz Blog Here

Bend Press Coverage

Seattle Magazine
convinces Seattleites to consider a six-hour drive to a sunny, dry destination where the question isn’t “What are we going to do?”; it’s “What aren’t we going to do?”
>> Read the Article Here

The Colbert Report
features Bend's ongoing saga of the dreaded clothesline debacle between Bend resident, Susan Taylor, and her HOA.
>> Read the Article Here

Money Magazine
ranks Bend in the top 10 for our real estate market in 2010.
>> Read the Article Here

Business Week
ranks Bend #4 in their top 10 list for business start-ups.
>> Read the Article Here

Fortune Magazine
reports that Bend ranks #5 in the U.S. for the largest concentration of the Apple iPad.
>> Read the Article Here

Cyclocross Magazine
touts the multitude of multi-sport events happening in Bend, including the new sport of growing beards.
>> Read the Article Here

features one of Bend's finest resort communities, Mount Bachelor Village Resort
>> Read the Article Here

The Official Outfitter of Bend Adventures
Merrell is the official outfitter of Bend adventures
Get Outfitted for Your Bend Adventure Here 


May 2010 

Hello Tourism Partners,
Spring is here and the summer tourism season is right around the corner! After 21 months of negative trending in our tourism industry, I am very happy to report that each of the past 4 months have posted year-over-year increases in transient room tax collections (see TRT report below).

While this positive trend is likely not the end of the challenges for our tourism industry, it is a significant step in the right direction and provides strong momentum as we approach the summer months.

From Visit Bend’s summer television and radio campaigns, to national caliber events like the 2010 National Beard & Moustache Championships and the USA Cycling National Championships, there are several important tourism updates that you should be aware of.

Please take a few minutes to read the tourism updates below and, as usual, please let us know if you have any questions, comments, concerns or ideas.

Thank you for your continued support of Bend tourism.

All the Best,

Doug La Placa

Summer Advertising Campaign

With so much attention focused on the large events coming to Bend, it’s easy to forget that the vast majority of our visitors come to simply relax, sightsee, and enjoy the great outdoors of Central Oregon. With that in mind, Visit Bend’s largest annual investment is aggressive TV and radio advertising in our primary markets. Click below to check out the TV commercials and radio commercials that will be playing from May through September in the Pacific Northwest.

For complete details on Visit Bend’s TV and radio campaigns refer to the Marketing Updates section to the left.

>> View the TV Commercials Here

>> Listen to the Radio Commercials Here

USA Cycling National Championships

It’s that time of year again when the City of Bend will play host to families from every state in the country for the USA Cycling Junior/U23/Elite National Road Cycling Championships. From June 22 – 27, over 3000 visitors are expected to visit Bend for this event with an average length of stay of 6.9 nights.

Click here to learn more about this event and download the official event guide. And, if you have additional questions, call Visit Bend’s Sports Development Manager, Kevney Dugan, at 541.382.8048.

National Beard & Moustache Championships

Holy hair! The Beardos are coming to Bend! That’s right folks, the finest beards and moustaches in the country will descend on Bend the weekend of June 5 for the 2010 National Beard and Moustache Championships! This event will take place at the Les Schwab Amphitheater in conjunction with Balloons Over Bend.

The event has generated strong media attention nationwide and will bring an estimated 400 competitors to Bend for the fun, festivities and national championship competition. To learn more about the event, visit www.beardteamusa.org , find the event on Facebook here and follow along on Twitter here.

Group Updates

Visit Bend is in hot pursuit of several exciting groups and events. Check out the list below for a sample of a few primary targets. If you have any questions regarding these events, please call Kevney Dugan at 541.382.8048

• USA Cycling 2011 & 2012 Mountain Bike Championships
• 2013 UCI World Mountain Bike Championships
• 2011 Fly Fishing Federation National Symposium
• 2011 Trout Unlimited Annual Meeting
• USA Duathlon National Championships (2013 & 2014)
• Triple Crown Sports – Regional Baseball Tournament
• US Fencing Regional Tournament
• 360 Flag Football tournament

Next Visit Bend Board Meeting – June 15 at the Oxford Hotel

The next meeting of the Visit Bend Board of Directors will be held on Tuesday, June 15 at 9am at the Oxford Hotel in downtown Bend. You are welcome and encouraged to attend. 

Please RSVP to Valerie at valerie@visitbend.com so we can insure sufficient seating.   

Monthly Tourism Metrics

City of Bend Room Tax Collections Through March 2010

FY 07/08
FY 08/09
FY 09/10
 $433,489 -3.5%
 $384,731 -11.9%
 $184,271  22.2%
 $143,076  0.9%
 $195,318  16.7%
$2,158,635   -2.9%

As Reported to Visit Bend by the City of Bend Finance Department

Deschutes County Transient Room Tax Collections

FY 07/08
FY 08/09
$2,405,906 -8.6%

As Reported to Visit Bend by the Deschutes County Finance Department



Visit Bend. Your Adventure Begins at VisitBend.com 

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