New smartphone app lets users get techy on the Bend Ale Trail

FOR IMMEDIATE RELEASE
February 16, 2011

Contact: Tawna Fenske, Visit Bend, 541-382-8048, tawna@visitbend.com
Lynnette Braillard, Visit Bend, 541-382-8048, lynnette@visitbend.com

New smartphone app lets users get techy on the Bend Ale Trail

(BEND, Ore.)— On February 2, 2011 Visit Bend became the first destination marketing organization in the Pacific Northwest to offer a smartphone application. The new travel app is designed to help visitors navigate Bend, Oregon’s popular Bend Ale Trail, which showcases the region’s renowned craft beer industry.

The Bend Ale Trail travel app can be downloaded free from iTunes or www.bendaletrail.com and offers an interactive geolocation based map, one-touch access to brewery information, contact info for taxis, tours, and lodging, and even a quiz that lets users test their beer knowledge. The app is available for iPhone, iPad and iPod Touch users immediately, and will be launched for Android users in April.

>> Read the entire press release here

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